The strength of a good PR pro is to be prepared for the unexpected and keep an open, calm mind to be able to best deal with different situations. As in every other case, in PR also, practice makes perfect and the practice of PR is the art of communication. May it be spoken, written or through your actions, knowing how your audience will decode your message is what counts for effective communication.
By making some basic practices part of your life, your communication strategy will automatically refine itself.
Reading opens the mind. In today’s fast paced world, bookstores have basically become a footnote. It is important to change that, reading enhances the language, imagination, information and the perception of what one reads is subjective to each individual. If one doesn’t have the time to read for leisure, at least read articles, features and blogs – helps in collecting a variety of perceptions.
A PR specialist has to write. From emails to press releases to articles, a PR person must be a pro when it comes to writing. The written world should be simple and crystal clear to the reader.
Listen to what people say and think before your respond. Listening with concentration kicks into gear your ability to understand and comprehend. Listen not only to the words but also to the tone.
4. Understand your message
Getting your message across is paramount to progressing. To do this, you must understand what your message is, what audience you are sending it to, and how it will be perceived. You must also weigh-in the circumstances surrounding your communications, such as situational and cultural context.
Be interested in what is around you. Everything tells a story. By observing your surroundings, the interactions around you, it is easy to assess similar situations you may have to handle. Observation is the key to understanding human behavior and will teach you how to deal with different people as well as gauge their reactions beforehand.
For any PR person it is very important to have a substantial knowledge of everything under the sun. Agreed that it is impossible, but current affairs, history, law, politics and basic world news should be any PR person’s forte’. Knowledge is power and having the ability to speak at ease on any given topic is the sign of a good PR pro. Flaunting your knowledge is never a good idea.
7. Keep it simple
Communication should be clear and precise to get the best feedback. Using complex words may not get your message across as clearly as you would hope.
The Communication Process