And sometimes it’s just like a Friday…!

Here’s a story of how PR can be so much fun! My firm handled the PR for the launch of TGI Friday’s and I have to say, it really is always Friday in there.
For us Karachiites, eating out is probably a must on weekends – and of course the quick lunch hours a couple of times a week are an entertainment all on their own. Especially when you’re having a bad work day, a quick bite with friends for a pick-me-up is not a bad idea at all.
This is what brings me to talk about the newest rage in K-town – TGI Friday’s! A job well done by the new franchise owners, MCR – the critics loved it! The food was every bit as delicious as anywhere else in the world and the drinks were just as yummy as well.

Oreo Madness

Mac&Cheese from the Kids’ Menu

The happy, hardworking team that brings you TGI Friday’s!

Although it was a PR activity, the product sold itself. The ambiance was casual, yet gave the air of a power lunch with each and every table buzzing with happy customers (mind you, this is on a weekday lunch hour). The food was cooked to perfection – I especially enjoyed the mac&cheese from the kids’ menu, never had anything so comforting and fun ever before.

Lessons learnt:
– TGI Friday’s is good food
– When the product is so good, the PR becomes a piece of cake! (or should I say, the signature Oreo Madness by TGI Friday’s?!)
– In here, it’s always Friday!